Political Data Services by Political Explorer

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Hello. My name is Roger Alan Stone. I founded Advocacy Data in 2010 to do one thing exceptionally well – provide high-quality voter data, demographic insights, and email data that would revolutionize political campaigns, advocacy efforts, and constituent communications. Now, we’ve enhanced our offerings with mapping and AI capabilities, becoming Political Explorer, Inc.!  

Having worked in politics since the mid-eighties and at the intersection of politics, the Internet, and data since 1998 at Juno Online Services and then Advocacy Inc., I have participated in the ongoing online, email marketing, and big data revolutions. At the core of online and offline communications, including social media, is data. We at Advocacy Data concluded that we could best serve our clients by excelling in this vital area.  

**Data and Sending: How It Works**  

At the heart of our services is our proprietary national voter file. With over 180 million records from every state, we have comprehensive voter data across the country! We’ve enriched these records with more than 200 variables, such as ethnicity, education, and interests. Additionally, we can append email addresses to these files at rates between 35-40%, and even higher among frequent voters and donors.  

Using extensive commercial databases of opted-in email addresses, we match them with names and street addresses from the voter data. Each match receives a “Welcome Message” that informs them that elected officials, campaigns, and non-profit organizations would like to connect via email, along with an option to unsubscribe. This process also cleans out bounces and ensures that our email marketing complies with CAN-SPAM regulations.  

All our emails come with a guarantee – any that bounce within the first 30 days are either replaced or refunded. We continuously maintain our data hygiene by removing invalid emails, checking against extensive databases of Spam-Traps and known complainers, and frequently acquiring fresh voter data and email addresses.  

**Sending System**  

Our system is designed specifically for bulk emailing of prospect voter and donor lists, equipped with segmentation and reporting features to leverage the depth of data we provide. With it, you can conduct in-depth analysis and A/B testing to maximize your email marketing response rates.  

Sending a million emails is not the challenge; ensuring their delivery has become increasingly complex. For voter and donor lists, it’s an art and science few can master. We possess over a decade of experience and specialized knowledge in this area.  

Our system is whitelisted by various ISPs, and we actively maintain strong relationships with them. We also employ techniques such as throttling delivery to prevent blocks due to high volume.  

**Jotto AI**  

In partnership with Jotto, we are integrating our proprietary National Voter File with AI to develop new tools, like our Telephone Town Hall Reports. Stay tuned for exciting updates!  

**Who Uses Our Services**  

- **Official Congressional Offices**  

Advocacy Data is proud to be an Approved Vendor to both The House of Representatives and the U.S. Senate for email data and sending services. With the largest email database and our new ConstituentMail 2.0 sending system, we can serve our Congressional clients better than anyone else.  

- **Political Campaigns**  

We possess unparalleled expertise in utilizing voter data for successful political campaigns. We leverage data to identify the voters, supporters, and donors you need to win and assist you in reaching them through email, phone, postal mail, and social media.  

- **Donors**  

With millions of donors in our in-house databases, we can prospect for donors you might not find through other means. Don’t miss out on potential contributions; let us help you.  

- **Customer Service**  

Our industry operates like a small town, and we’ve retained clients year after year while gaining new ones through referrals because we prioritize serving our customers’ needs. We understand the demands of campaigns and Congress and know how to meet those needs effectively.  

Please feel free to contact me at Roger.Stone@politicalexplorer.com